Amnesty x hummel

Across the globe, millions of people still experience violations of human rights as part of their daily life. Not being able to say what’s on their mind, falling in love with the person they want or playing the sport that they love. For us, sport is not just about winning at all costs. It’s a human right. And we believe in the power of sport. It unites us – makes us focus on what we have in common instead of what separates us.

That’s also why, we’ve decided to speak up for fairness and equality, signing a two-year partnership with Amnesty International Denmark. The aim of the partnership is to raise awareness of human rights and will see hummel and Amnesty stand united in different projects with the overall goal of raising money to the renowned NGO’s work for a better world.

To mark the new partnership, we have designed an exclusive lifestyle collection based on the Amnesty’s black and yellow colours, and where the logo is a combination of hummel’s iconic bumblebee and Amnesty’s well-known barbed wire. All profits from the collection will be donated directly to Amnesty’s work for a just world.